Jersey Tourist Board

The brief was very simple make Jersey more appealing to a younger audience without alienating the traditional market.

As an island Jersey attractes it’s fair share of interesting, creative, fun people together they create a warm friendly atmosphere that combined with the fact that Jersey has more hours of sunshine than anywhere else in the UK, we realised gives it a unique warmth, in fact it’s “the warmest place in the British Isles”

Using real people from Jersey, from young to old, from the ordinary to the extraordinary it engaged with the audience on a much deeper level by driving people online to “Meet The Locals”, 4 videos where produce featuring each of our ambassadors talking about what they love about Jersey.

2 weeks after the commercial was launched Jersey Tourism recorded the highest number of hits, ever on their website.

  • For Multi media campaign
  • Type TV, press & online content

Jersey TV Commercial

Jersey online content

Jersey online content

Jersey online content

Jersey online content

Press ad

Press ad

Press ad