Claus Larsen. Award-Winning Creative Director

  • Creative Director & Art Director
  • London, UK

I believe in the power of creative thinking to solve complex problems.

I'm an experienced Creative Director and Art Director with over 20 years of working for some of the best Advertising, PR and Digital agencies in London and has even run my own.

I specialise in travel and public sector behavioural change campaigns, created big award winning ideas for big and small brands.

Helped clients create, define and build brands from scratch.

I also lecture part time at the UAL and the MediaSchool in Creative Advertising and Design.

SECTORS: Travel, Airlines, Hotels, Ferry Companies, Tour Operators, Tourist Boards, Automotive, Healthcare, Insurance, Charity, Public Sector, Financial, Retail, Technology, Entertainment, Beauty, Fashion, B2B.

BRANDS: Trailfinders, Travelsphere, Visit Flanders, Discover Ferries, Ramblers Holidays, BEIS, DEFERA, Home Office, Flybe, Haven Holidays, Radisson Edwardian Hotels, Cayman Islands, French Tourist Board, Cox & Kings, Visit Jersey, Visit Isle of Man, Mayfair Hotel, James Holiday Villa’s, Exodus Travel, Wild Frontiers, Cosmos Holidays, Mandarin Oriental London, Canon Europe, Carbon Trust, PruHealth, Chervolet, Volvo, Morgan Stanley, Abby, The Sun, English Heritage, Vauxhall, NatWest, npower, UNICEF, Prudential, Nivea, Swiss Life, Barclay Global Investors M&G, Federal Express, British Gas, BA, Ford, Amex, J&B Whiskey.

CHANNELS: Digital, Social Media, Video Content, Mobile, Website, Direct, Press, OOH, TV.

SKILL SET: Creative Leadership, Creative Direction, Creative Strategy, Idea Generation, Art Direction, Graphic Design, Digital design, Website Design, Design for print, TV Production, Video Content.

Creative Director, Four Communications
Creative Director & Partner, Souk Advertising
Creative Partner, Tequila London (TBWA/GGT)
Senior Art Director, Camp Chipperfield Hill Murray
Freelance Art Director working at:
Kite Advertising
Barraclough Hall Woolston Gray
Doner Cardwell Hawkins,
Wunderman Cato Johnson
Evans Hunt Scott
The Hopkins System (Sydney)
Lintas Sprint (Sydney)
Travel (Mar 1995 - Apr 1996)
Art Director, Sutch Webster WMGO Direct
Art Director, Wunderman Cato Johnson
Graphic Designer, Marshall Cavendish Partworks
Junior Art director, Norman Reklame Bureau (Denmark)
Art Director/Graphic Designer apprenticeship, GORI (Denmark)

Awards
Cannes Lions, Creative Circle, Campaign Poster Awards, Campaign Direct Awards, Campaign Good Awards, DMA, Caples International Awards, Money Marketing Awards, The Travel Marketing Awards, The New York Festival, International ECHO, Creative Response Awards, Direct Response Creative & Innovation Awards.