When Haven asked us to look at a new brand positioning for them we did our homework. Us Brits love to go to the seaside. In fact over 2million of us go to the seaside with Haven every year. And with 36 parks up and down the country we worked out that Haven takes more people to the Seaside each year than anybody else. That makes Haven ‘Britain’s Favourite Seaside Holiday’. This line now features in all communications and underpins everything they do.