Shared Parental Leave

Shared Parental Leave is a government policy from BEIS that aims to help gender inequality in the workplace following the statutory maternity leave entitlement for parents. Within this policy both parents can agree how to take time off to raise their child over a 52 week period and improve the options available. The aim of our campaign was to improve awareness and take up of the scheme, particularly amongst men.

The results demonstrated extraordinary effectiveness. With more than seven million video impressions and five million display impressions, the campaign performed well ahead of expectations.

The paid social channels delivered over 7 million video impressions. Twitter impressions for the influencers exceeded the national average by x10 times in some cases.

Whilst numbers on take up are too early to confirm, the likely numbers intending to do so have far exceeded predictions.

  • For Social and multi media campaign