Warner Leisure Hotels
Aimed at the more mature guest, the work had to key into the real emotion of what it’s like to be older but still want to have fun. Not patronizing portrayals of older people, but showing them as real people now free of family responsibilities, letting their hair down and having a good time.
By getting this portrayal spot on, potential guests will relate to it as a place they know they’ll have a great time at. By weaving in the right deals offered at the right times of year, it becomes a no brainer proposition. So much so new guests were up 34% in 6 months and it won Best Direct Response Ad 2012 at the Direct Marketing Awards.
- For TV
- Type DRTV